Cookie Policy

Effective date: 20 March 2024

At B2 Impact ASA ("we," "us," or "our"), we value your privacy and are committed to ensuring that your online experience with us is both safe and enjoyable. The Cookie Policy is designed to provide you with clear and understandable information about how we use cookies and similar technologies on our website and how they impact your browsing experience.

Please take a moment to read this policy to understand the choices you have when it comes to cookies and your data. Your privacy matters to us, and we want to empower you to make informed decisions.

About us

We are a Leading Pan-European Debt Specialist providing debt solutions for banks and institutional vendors. Our vendors and business partners can rely on our solid industry experience and trust that we aim for best practices in all our activities.

Contact us

  • Head Office: Cort Adelers gate 30, 7th floor, 0245 Oslo, Norway
  • Phone: +47 22 83 39 50
  • Email:,
  • Website:

If you have any questions, concerns, comments, or requests regarding this Privacy Policy or our data practices, please contact us at

What the Cookie Policy Covers

This Cookie Policy explains how we collect, use, disclose, and protect personal data obtained through our website, particularly concerning the use of cookies and tracking technologies.

Cookie Policy Link to General Privacy Policy

Our Cookie Policy outlines how we use cookies and similar technologies on our website to enhance your browsing experience. For comprehensive information regarding the processing of personal data and your privacy rights as a website user, please refer to our Privacy Policy. If you have any questions or concerns about your personal data or privacy, the Privacy Policy provides detailed insights into how we are handling and protecting your personal data, including explanations about key legal and technical terms on data protection.

Use the content menu to navigate the policy content effectively.

1. What are cookies and how do we collect data?

1.1 About cookies

Cookies are small text files that websites place on your device as you are browsing. They are processed and stored by your web browser. In and of themselves, cookies are harmless and serve crucial functions for websites. Cookies can also generally be easily viewed and deleted.

Our website collects some Personal Data from its Users (Visitors). When you visit our website, it may store or retrieve information on your browser, mostly in the form of cookies.

This information might be about you, your preferences, or your device and is mainly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. 
Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Types of cookies based on their purpose, duration, and source.  




Strictly Necessary Cookies (Essential Cookies)  

It is essential for our site to function correctly. Cookies are automatically set when you use our site and cannot be turned off. They don't store personal information.  

Preferences Cookies (Functional Cookies)  

These enhance your experience by remembering your language preference, region, and login details. If disabled, some services may not work correctly.  
Performance Cookies  These help us analyze site performance and visitor behaviour. Information is anonymous and aggregated. Disabling them means we can't monitor site performance.  
Statistics Cookies (Analytics) They collect anonymous data about your site usage to improve functionality. Some are from third-party analytics services, solely for our use.  

Marketing Cookies (Advertising Cookies)  

These track your online activity to deliver relevant ads. They may share data with other organizations. They are usually third-party and result in more personalized ads.  
  Source First-Party Cookies  Our website puts First-party cookies on your device directly when you visit.
Third-Party Cookies Set by external services like advertisers or analytics tools.
Duration Session Cookies Set by external services like advertisers or analytics tools.
Webpage Cookies Stay until deleted or expire for up to 12 months.

1.2 Data collection and sources

When you visit and use our website, we collect certain data to enhance your experience and provide you with the right content.

We collect data automatically during your visit through cookies and similar technologies, such as your IP address, browser type, device information, and website usage patterns.

Data Linkage: The data collected through cookies is not always directly linked to your identity. It is usually collected and processed in an anonymous and aggregated form to analyze website performance, user behavior, and to improve our services.

However, the data collected through cookies and similar technologies may be linked to your identity when you provide personal information through forms on our website. This linkage enables us to tailor your experience, provide relevant content, and improve our services.

2. Why we use cookies

We Use Cookies and Related Technologies to:

  • Monitor the technical status of our website and make our website operational.
  • Store users’ preferences
  • Provide online services to our webpage users.
  • Gather analytics data about users’ behaviour.
  • Improve and customize the experience for our users.
  • Perform marketing and advertising communication.

How Do We Collect Your Data through Cookies?

Purpose Details on purpose Legal base Data processed
Ensuring website security We process your personal data to protect our website's security, prevent unauthorized access, and stop fraudulent activities. Legitimate interest IP addresses, device information, browser information, website usage data, clickstream data, and session info.

Cookies and tracking technologies  

We collect data about your browsing activities, preferences, and interactions through cookies and similar technologies.

Consent (Unless strictly necessary)  

IP address, device information, browser information, website usage data.
Cookie consent recording We request and record your consent for non-essential cookies and manage cookie preferences to comply with legal requirements.

Legal obligation, Legitimate Interest  

Recording of your consent for non-essential cookies, cookie preferences, device and browser info, IP address.
Storing users preferences We use cookies and related technologies to store users' preferences. Legitimate Interest   IP address, device information, browser information, website usage data.  
Data retention execution We process data to meet legal obligations, like record-keeping requirements, data retention and erasure requirements Legal obligation Erasure of data collected after the retention period has expired.

Website analytics and performance 

We use data for website analysis to enhance performance and user experience.

Legitimate interest

Website usage data, clickstream data, session info, device info, browser info, anonymized data, preferences.
Research and development We process data to improve website features. Consent Website usage data
Location-based Iinteractions We collect geolocation data with your consent to enhance your website experience. Consent Geographic position
Customizing user experience We personalize your website experience based on your preferences. Consent Website usage data, page views, clickstream data, session info, device info, browser info.
Personalized marketing and advertising We collect data to deliver personalized marketing communications and targeted advertising based on your website preferences and behavior. Consent IP address, device information, browser information, website usage data, demographic information, visitor interactions.
Monitoring and auditing We use cookies and related technologies to monitor the technical status of our website and ensure its operation. Legitimate interest IP address, device information, browser information, website usage data.

Responding to legal requests  

We process data to respond to legal requests, such as court orders or law enforcement inquiries. Legal obligation All personal data collected through cookies.


By default, the browsing experience of our website visitors is NOT tracked by our website. You may, though, choose to consent to our processing of personal data collected during your browsing experience on our website to allow us to improve your visiting experience.

If you enable the Do Not Track option (see below for an explanation) in your web browser, we will respect your choice and your browsing experience on our website will not be tracked.

If you have not enabled the Do Not Track option, we will show you a cookie banner for you to make your choice and install a consent cookie to keep track of your choice. If you consent to the processing of your personal data by using cookies, then our website is activated and some relevant cookies loaded (i.e., essential, and non-essential ones, as described below under the section “Cookies we use on our website. You can always decide to withdraw your consent or consent again at any time.

The cookie consent expires after a maximum of 12 months. Then, if your Do Not Track option is not enabled, you will be shown the cookie banner again to renew your choice. In case you have disabled all cookies, you will be shown the cookie banner at each visit to our website.

If you don’t make a choice in the banner, no cookies will be deployed (either essential or non-essential), but the banner will re-appear every time you visit our website. If you wish to consent to (or withdraw your consent from) please express your option to manage your consent regarding cookies.

4. Do Not Track preferences

Do Not Track is a function that allows visitors not to be tracked by websites. Do Not Track options are available in several browsers, including:

5. Managing cookies

Removing Cookies from Your Device
You can delete all cookies that are already on your device by clearing the browsing history of your browser. This will remove all cookies from all websites you have visited. Be aware though that you may also lose some saved information (e.g., saved login details, site preferences).

Managing Site-Specific Cookies
Necessary cookies are required for providing the website service and cannot be disabled. However, you have the option to manage settings related to all other types of cookies by clicking cookie management on our webpage. For more detailed control over site-specific cookies, check the privacy and cookie settings in your preferred browser.

Blocking Cookies
You can set most modern browsers to prevent any cookies from being placed on your device, but you may then have to manually adjust some preferences every time you visit a site/page. Some services and functionalities may not work properly at all (e.g., profile logging in).

Managing Our Cookies
You can manage your preferences concerning cookies from our website by clicking the cookie management option.

6. How long do we keep cookies data?

Our website usually keeps cookie-collected data until you finish browsing, or up to 12 months, and automatically deletes visitors' logs after 12 months. Aggregated data sets containing no personal data may be stored for an indefinite period for analytical purposes.

7. Cookies we use on our website

Based on your consent and provided preferences, we use statistical and marketing cookies from Matomo Analytics and Google Analytics to enhance our website functionality, analyze user behaviour, and improve our services.

These cookies help us understand how our website is used and provide you with tailored content and marketing communication.

In simple terms:

  • Statistical Cookies (First Party) come from our website directly. These cookies track your website usage and help us improve our site. Data collected includes page visits and duration, typically retained for up to 12 months.
  • Marketing Cookies (First Party) also come from our website. These cookies understand your interests based on your site interactions, allowing us to show relevant ads. Data collected includes website interactions and is typically retained for up to 12 months.

Our trusted partners assist us in managing these cookies.

  • Google Analytics and its related products is a web service provided by Google Ireland Limited ("Google") for users of Google services based in the European Economic Area. For more information about Google Analytics' privacy practices, please review Google's Privacy Policy on the Google website: Privacy Policy – Privacy & Terms – Google. When using Google Analytics for users located in the European Economic Area (EEA), the data collected is typically stored within the European Union (EU) or the European Economic Area. By way of exception, data may be stored in servers located in the USA.

  • Microsoft Azure solutions are required for the website to perform correctly its content and collect information about the users, which is used for market analytics and reporting purposes. When using Microsoft Azure for users located in the European Economic Area (EEA), the data collected is typically stored within the European Union (EU) or the European Economic Area. By way of exception, data may be stored in servers located in the USA.

  • Optimizely as the CMS solutions provider for our webpage. When using Optimizely for users located in the European Economic Area (EEA), the data collected is typically stored within the European Union (EU) or the European Economic Area. By way of exception, data may be stored in servers located in the USA.

First Party Cookies

Cookie name Purpose & Usage Data collected Type & distribution Host
Cookie Information Consent This cookie remembers your consent preferences regarding cookie files. It ensures that the website complies with your choices. It may store technical data related to user consent, such as the consent choice (acceptance or rejection of non-essential cookies).

First Party Cookie

Strictly necessary (Essential) cookie

12 months

Our website
ARRAffinity The cookie is used by Microsoft Azure to ensure that requests from a client are routed to the same server in a session. This is important for maintaining session consistency across multiple requests in stateful applications. Cookie does not collect data in the traditional sense of tracking or storing personal user information. Instead, it serves a specific technical function related to session affinity in Microsoft Azure's cloud services.

First-Party Cookie

Technical functionalities

Strictly necessary (Essential) cookie

Browsing session

Our website
EPiStateMarker Cookie serves several purposes related to the functionality of Visitor Groups for personalization. Its primary usage includes tracking visitor interactions and preferences to enable content personalization based on different visitor group criteria. Cookie itself does not collect personal data in a direct manner. Instead, it is primarily used for session management and enabling personalization features within a Content Management System (CMS).

First-Party Cookie

Technical functionalities

Strictly necessary (Essential) cookie

Browsing session

Our website
_ga This cookie collects and sends information to Google Analytics about the user's device and behaviour on the site. This cookie may collect visited pages, time spent on the site, and interactions with site elements.

First Party Cookie

Tracking and analytics (HTTP cookie)

Optional Cookie

2-year expiration date

Our website
_ga_xxx This cookie is utilized to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request on a site and used to calculate visitor, session, and campaign data for the site's analytics reports.  This cookie collects data on user interactions, such as session duration, pages per session, bounce rate, and the source of the traffic, to understand user behaviour on a website.

First Party Cookie

Analytics Cookie
(HTTP cookie)

Optional Cookie

Browsing session

Our website
ai_session The cookie refers specifically to a cookie used by Microsoft's Application Insights, which is a feature of Azure Monitor. Application Insights is a cloud-based service that allows developers to monitor the performance, availability, and usage of their web applications and services. It's designed to automatically collect detailed telemetry data to help diagnose issues and understand how applications are being used. Cookie collet variety of data types are collected to monitor and analyze web applications' performance, availability, usage, and user interactions.

First-Party Cookie
(HTTP cookie)

Optional Cookie

Expires after a short period of inactivity

Our website
ai_user The cookie is associated with Microsoft Application Insights software, which is used for collecting statistical usage and telemetry information for applications built on the Azure cloud platform. This cookie serves as a unique user identifier, enabling the tracking of the number of users accessing an application over time. Collects data on user behaviour, session details, application performance metrics, browser and system information, custom events, error logs, geolocation data, and telemetry, to improve user experiences and optimize application performance.

First-Party Cookie
(HTTP cookie)

Optional Cookie

Browsing session

Our website


Third-Party Cookies

We do not use third-party cookies on our website. Our website primarily relies on first-party cookies for its functionality and analytics.

8. Cookies and profiling

Profiling: We may use profiling techniques in the following contexts:

  • Personalization of User Experience to customize your website experience based on your preferences and past interactions. This allows us to provide you with content and features that are most relevant to you.
  • Personalized Marketing Communication involves analyzing your data to deliver targeted ads and marketing messages that align with your interests and behavior.
  • Website Analytics and Performance to track user behaviour, such as page views and clickstream data, to understand how users interact with the site. This data is used to improve website performance, enhance user experience, and optimize content placement.
  • Cookies and Tracking Technologies are used to collect data on user behaviour, preferences, and interactions with our website. This data is valuable for understanding user preferences, providing personalized experiences, and improving website functionality.
  • Security Profiling based on monitoring and auditing involves tracking user activities, access logs, and compliance data to ensure adherence to security standards and regulations. This is done to maintain the security and integrity of the website, protect against unauthorized access, and demonstrate compliance with legal requirements.

Automated Decision-Making: We do not engage in automated decision-making processes that produce significant legal effects or similarly significant consequences for individuals based solely on automated processing.

In summary, the profiling activities described above are implemented with the intention of enhancing your user experience and improving website performance. We value your privacy and offer options for consent and control over your data preferences. If you have any questions or concerns about our profiling practices, please don't hesitate to contact us using the information provided in our "Contact us" section.

At times, it's necessary for us to share your personal data with others to fulfil our legal and contractual obligations and to pursue our legitimate interests, we may share the data with our affiliates, subsidiaries, or service providers to facilitate our business activity. We take measures to ensure the security and confidentiality of your data when shared.

The following are examples of possible categories of recipients of your data:

Service providers These are companies that assist us in managing our business activity, including technical support, hosting, cloud solutions, security and risk management tools, data analysis, and IT services. These partners are contractually bound to comply with our data privacy and security requirements, ensuring the protection of your personal information. They are authorized to access personal data solely for the purposes we specify, contributing to the efficiency and security of our services.
Professional advisors We might work with lawyers, accountants, auditors, or consultants who could access your data while providing their services.
Legal and regulatory authorities Occasionally, legal obligations may require us to share email data with law enforcement, regulators, or government authorities.
Business transfers If we undergo a merger, asset sale, or significant organizational change, your email data may be transferred to the new entity or owners.
Third-party tools and platforms We use various third-party tools and platforms to enhance our processes. These tools may process your email data on our behalf.
Other authorized recipients There might be other authorized recipients we have to share data with, depending on specific situations and laws.

10. International data transfers

We may need to transfer your data to countries outside the European Economic Area (EEA) or places with different data protection rules. We take steps to protect your data, including:

  • Adequacy Decisions: If the European Commission says a country has good data protection, we can send data there without extra safeguards, including EU-US Data Privacy
  • EU-US Data Privacy Framework: The European Commission has approved data transfers from the European Economic Area (EEA) to the United States under the EU-US Data Privacy Framework. Under this framework, your personal data may be transferred to participating U.S. companies without the need for additional safeguards.
  • Standard Contractual Clauses: We might use these approved contracts to ensure your data is safe when it goes outside the EEA.

The information about the transfers can be obtained through the “Contact Us” section in the Privacy Policy.

11. Your rights

We are committed to transparency and ensuring that your data subject rights are accessible and cost-free:

Right to withdraw your consent at any time You can withdraw your consent for the processing of your Personal Data at any time.
Right to be informed You have the right to be informed about how your Personal Data is collected and processed. This includes knowing the purposes of the processing, who is processing your data, and how long it will be kept.

Right to object processing

When we process your Data based on public or legitimate interest, you can object to it.
Right to access your data You can find out if we process your Data, get details about the processing, and a copy of your Data.
Right to rectify your data You have the right to ensure that your Personal Data is accurate and to request corrections if necessary.
Right to restrict the processing of your data You have the right, under certain circumstances, to restrict the processing of your Data. In this case, we will not process the Data for any purpose other than storing it.
Right to have your data erased or otherwise removed You have the right, under certain circumstances, to obtain the erasure of your Data.
Right to portability of your data You can receive your Data in a structured, machine-readable format and, if possible, have it sent to another controller. This right applies when your Data is processed automatically, based on your consent, a contract, or pre-contractual obligations.
Right to not be subject to profiling and automated decision-making You have the right not to be subjected to solely automated decision-making processes, including profiling, that significantly affect you. This means that important decisions, such as those related to your rights, benefits, or legal matters, should not be made solely by automated systems without human intervention. This right safeguards against unfair or discriminatory automated decisions.
Right to lodge a complaint You have the right to bring a claim before the Norwegian Supervisory Authority at or directly to the court.


Limitations or Exceptions to Data Subject Rights:

While we respect your rights, legal or legitimate reasons may prevent us from fulfilling some requests. For instance, if it conflicts with our legal obligations or others' rights. We'll explain why if we can't fulfil your request.

Withdrawing Your Consent

You can withdraw your cookie consent at any time. To do so you can Opt-Out for non-essential cookies by adjusting your settings in your device or browser. Essential cookies for security will still be active.

If you withdraw consent for non-essential cookies, some website features and personalized content may not be available to you. This may affect your overall user experience on our website. Withdrawing consent does not affect the lawfulness of any processing that occurred before your withdrawal. We are committed to respecting your choices and privacy preferences.

To request any action regarding your rights, contact us by email at or by postal mail to our head office. Our Data Protection Officer (DPO) will assist you and respond as soon as possible, not later than three months.

We may update this Cookie Policy from time to time to reflect changes in our privacy practices or legal obligations. We will post the revised version on our website and update the "Effective Date" at the top of this policy. We encourage you to check our Cookie Policy periodically for the latest information on our privacy practices.

We are committed to keeping you informed about our data practices and any updates to our privacy policy. You can access the history of previous versions of this privacy policy in the "Cookie Policy History" section below. This section provides a record of all previous versions, allowing you to review any changes made over time.

Cookie policy history: